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Mar 19, 2013

Apple’s Mac sales up 14% following improved new iMac supply

by Freddie Harrison

Sales of Apple’s Mac line-up have significantly increased according to new data from the NPD Group

New iMac - Main

According to new data from the NPD Group, Mac sales increased by 14% in January and February compared to the previous year. The figures show a slight decrease on the 31% increase in sales in January alone, but they’re still ahead of the overall decline in the Mac market predicted by Piper Jaffray analyst Gene Munster.

Munster attributed this increase in domestic US sales to an easing of supply chain issues noted by Tim Cook during Apple’s earnings call earlier on this year. The supply chain issues, caused by the screen lamination process used to make the new iMac, led to a 700,000 unit decrease in sales, year over year, in December.

Elsewhere, the NPD Group’s data also noted that iPod sales were down 16%, year on year, in January and February.

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