The advert, which will undoubtedly appear as a TV spot in the near future, shows the device slowly forming from colourful plastic to the sound of Sleigh Bells’ Rill Rill.
The video itself clocks in at thirty-one seconds and is titled ‘Plastic Perfected’ features surprisingly little of the finished device. It’s certainly a whimsical look at the new device that’s marketed at perhaps a younger audience with its bright colours and plastic construction.
Apple’s most recent adverts have focussed more on the iPhone’s features such as the camera, music and FaceTime, but this one takes a different tact, opting to focus solely on the device’s colour and form factor.
Here’s the video in full: