With Google’s long-awaited iOS maps app now out in the wild, the pressure is on for Apple who’s been trying to improve its offering since it was released to widespread complaint. Now, according to the Wall Street Journal, the company is in talks with New York-based Foursqaure to integrate its local data into Maps itself. The meetings, which took place between Foursquare and Apple’s Senior VP of Internet Services, Eddy Cue, form a part of a number of partnerships between Apple and third-party companies to bolster its mapping data.
Foursquare’s was the first to popularise ‘checking in’ to a location or local business with its app and it’s been amassing a wealth of information based on check-ins, user comments and recommendations ever since. With Apple looking to compete with Google, who already has a healthy database of local information to draw upon, it’s no surprise to see Apple in talks with a company that’s excelling in an area where its Maps app is falling far behind.